As nonprofits serving people and communities in these difficult
financial times, we don't expect things to turn around for our
communities in the near future. Many of us are wondering: how can we
achieve a balanced budget in these times? When is it okay not to have a
balanced budget?
A potentially harmful habit practiced in many community nonprofits
is presuming that a break-even budget is mandatory. Board members and
staff may be under the influence of the false but persistent
‘nonprofits can't make money' myth as they develop the year's income
and expense plan. Like other conventional wisdom, the balanced budget
is based on sound concepts, but can become unnecessarily constricting.
Instead of "How can we make the budget balance?" the annual budgeting
cycle should begin with the question, "What financial outcome does our
organization want or need this year?" Different scenarios lead to
different decisions about what the budget's bottom line should look
like:
1. We need to increase reserves or pay down debt: adopting a surplus budget.
When the organization's leaders decide that its cash and other reserves
are lower than ideal, the organization can plan to generate more income
than expenses, creating surplus funds that can be used in future years.
A surplus may also be needed to provide funds for paying down debt or
for easing cash flow. The board should direct staff to develop the
draft budget by determining realistic income targets that nonetheless
outpace expenses. If the organization can deliver on a surplus budget,
it will have higher net assets (net worth) at the end of the year, and
enjoy a stronger financial position.
2. We can't gain ground now, but we can't lose ground either: the break-even budget.
Typically, organizations choose break-even budgets by default and the
skin of their teeth. A first cut on the budget shows expenses much
higher than revenue, so the staff then tries to figure out how to
increase the revenue number (but still stay close to reality) and
decrease the expenses (but not damage programs). The staff and the
Finance Committee tack their way towards a break-even budget, and hope
that their cautiously optimistic projections work out.
3. There are three typical reasons for adopting deficit budgets. First and rarest, the organization's leadership decides that its cash and other reserves are more
than sufficient, and so spending some of those reserves in the coming
12 months is a good idea. They may choose to make one-time purchases or
expenditures, or to give the staff one-year, non-permanent raises. At
the end of the year they will have more expenses than income for the
year, and thus a deficit for the year.
A second reason for a deficit budget is a decision to invest. For
example, the organization may invest funds in strengthening its
fundraising capacity, or in new programming. Leadership believes that
resources from previous surplus years can be risked as investments in
future programmatic or financial paybacks.
An all-too-common third reason for adopting a deficit budget is a
decision that ending the year in a worse financial situation is the
lesser evil. For some organizations, simply cutting costs may not be
the right financial decision. For example, in an organization that
relies on earned income, cutting staff will result in lowering income.
The leadership will need to re-work the way its services are
structured--perhaps too complicated to do in just a month or two. Or an
organization may be in executive transition, and the board believes
that the dip in revenue is due to the absence of an executive director,
and expects that income will go up again. They decide simply to "bite
the bullet" this year--and they believe they can afford it.
At the end of a deficit budget year--assuming that reality matches
the budget--there wil be a lower net worth and the organization will be
in a financially weaker position. But "weaker" should be in quotes
because a planned loss may, in fact, be a sound, strategic fiduciary
decision by a board. For example, investing in a new website may mean a
deficit this year, but could reap substantial gains in fundraising in
coming years.
The core issue is intentionality. An unplanned deficit reflects an error in planning and/or execution, while a planned deficit is an investment of accumulated reserves for the benefit of the organization and its constituents.
Consulting to nonprofits, I've come to see that one of the
reasons executives struggle to break the break-even habit is that
foundation grants and government contracts are typically break-even
contracts. We must prove that we spent
exactly what we raised. But while grants and contracts are designed to
break even, organizations are not. Healthy organizations require cash
reserves, which means they must generate excess cash in at least some
of the years.
The majority of community nonprofits with whom I work need to build
reserves. But especially as we head into recession--which classically
means fewer resources and higher demand for nonprofit
services---developing a credible surplus budget may prove impossible.
We may have to settle for break-even because we don't see opportunities
for income growth or expense cuts. But we'll be settling for
break-even, not aspiring to it.
Posted on
Wednesday, November 25, 2009
by Doug Snyder